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PETRICK / DESIGN LABPERSONAL WORK / 2026

Ideas, made
visible.

A space to explore how a brand looks, a story feels and an interface behaves. Six small studies, each with a clear idea behind it.

Explore the studies
01—06

All work on this page is self-initiated. Fictional brands and demonstration content are labelled. These are visual studies, not client commissions or business results.

Six perspectives.

FOLD concept identity: folded mark, wordmark and colour palette
01 / 06PERSONAL CONCEPT

FOLD

Brand identity

A fictional object studio. A folded ribbon becomes a compact mark, supported by a quiet wordmark and a four-colour palette.

CAN BE COMMISSIONED

Logo exploration, visual identity, brand guidelines and applications for screen, print or packaging.

SOFT SIGNAL social concept: three typographic stories in cobalt, pink and ivory
02 / 06PERSONAL CONCEPT

SOFT SIGNAL

Social content system

Three story layouts built from one visual language. Big type, a controlled palette and simple shapes keep the sequence recognisable.

CAN BE COMMISSIONED

Stories, carousels, covers, advertising banners and reusable social templates.

VEIRA / PRODUCT STUDY03
SLOW
HOODIE.
Black Slow Sunday hoodie from the VEIRA demonstration collection
4 SIZES
S / M / L / XL
THE COLOUR
BLACK
EVERYDAY / YOUR OWN RHYTHMDEMO PRODUCT
03 / 06PERSONAL CONCEPT

VEIRA / SLOW

Marketplace infographic

A product-first composition for the VEIRA demonstration collection. Clear hierarchy brings the name, colour and sizes into focus.

CAN BE COMMISSIONED

Product cards, marketplace infographics, photo layouts and an image sequence based on supplied product facts.

POINT OF VIEW presentation concept with three consistent slide layouts
04 / 06PERSONAL CONCEPT

POINT OF VIEW

Presentation system

A title, a story page and a modular content layout. One type hierarchy and one grid connect the deck without making every slide identical.

CAN BE COMMISSIONED

Presentations, proposals, portfolio PDFs and reusable slide templates, with the delivery format agreed in advance.

DAYLINE / INTERFACE STUDYINTERACTIVE
P

YOUR SPACE, AT YOUR PACE

Make room
for today.

Design review09:30 / Project space
30 min
Quiet work12:00 / Make something good
90 min
Focus modeKeep the whole picture.

Concept planner / no account or data sync.

05 / 06PERSONAL CONCEPT

DAYLINE

App UI / interaction study

A small planning interface with working tabs and a focus switch. Try the controls to see the content and visual emphasis change.

CAN BE COMMISSIONED

User flows, interface concepts, responsive screens and clickable prototypes. Product requirements define the full UX scope.

FORM / IN MOTION06
A study in rhythm & balance.
06 / 06PERSONAL CONCEPT

FORM / IN MOTION

Geometric motion study

A simple shape changes character through rotation, scale and timing. Motion can be paused; reduced-motion preferences start it still.

CAN BE COMMISSIONED

Short graphic loops, animated brand elements, web motion and abstract visual directions. Export requirements are scoped separately.

A DIRECTION, THEN A SYSTEM

One idea.
Many ways to use it.

The useful part is how the pieces connect: a logo that works on packaging, a slide that feels like your website, a social post that belongs to the same brand.

Identity & guidelinesSocial & advertisingPrint & packagingPresentations & PDFApp & web interfacesMotion & visual studies

These examples show visual directions. For your project, we agree on the brief, source materials, deliverables and production requirements first.

HAVE A PROJECT IN MIND?

Let's give it
a visual language.

Discuss a design project

Send your idea, a few references and the formats you need. We’ll turn that into a clear scope and next step.